We guarantee better ROI from
your market research spend
David and Ben
Market Researchers
"Our new brand is now way clearer and simpler. Our materials now stand out. We cut down 22 complicated sub-brands to just 3. More people know about the brand now, up by 55%. The feedback from 19 key clients who checked out our new website was awesome"
Phil Chester, LB Foster
Head of Marketing & Business Development, Europe
"Brand Edge used innovative techniques to probe complex issues, interpreted the data brilliantly, and helped us make the case for change (by showing that 4 in 5 people supported our initiative)"
Liz Benbow, Strategic Lead
Greater Manchester Health and Social Care Partnership
"I have worked with Ben and David for a number of years now. They spend time to understand the specific challenges and work to find the most suitable approach. In a recent project, the insights from their research helped us evolve our packaging and communications plans to better engage with our target audience and in return we achieved new UK and EU retail listings"
Fiona King
Head of Brands,
Interbev
We squeeze more insight out of tight budgets and timeframes
We're ex-planners and so add more strategic value
You only deal with David and Ben, the founders of the business
We guarantee our insights are meaningful and actionable
You'll enjoy the process... working with us never feels like hard work
In the last 12 months, our insight research has segmented audiences in tech, simplified shopper journeys in FMCG, optimised creative development in drinks, driven behavioural change in health, enhanced return on investment in passenger transport and tracked performance in homewares
David and Ben - Market Researchers
To make your research more productive, we will...
...through asking key questions about your business,
brand goals and the market you operate in
...what's keeping you and others in your business up at night - areas in which you are struggling or untapped opportunities
...the research you've done before, your thoughts on it and any knowledge gaps that need plugging
...better audience engagement,
better business growth
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